As a graphic designer, you are often asked to create a logo for someone's business.
Most clients are unsure of the process or what they want, so tend to leave it up to the designer to come up with something. This can be very challenging, especially if you've never worked with someone before. It's hard to know what their style is!
This is why most designers will come up with several different options. It helps designers get a sense of what the client likes (and doesn't like!).
Here are some options of logos I created for a kitchen cabinet company...
The client was so impressed with the variety, they had a hard time choosing which they liked the best! They ultimately ended up getting their clients who came in, to vote on which one they liked. The winner was the bottom one, with a few modifications...
Here are some more logos I have created using the same method...
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